Bilbao Exhibition Centre, February 11 to March 25, 2020:
MAN made an impressive statement with the major #SimplyMyTruck event in the Spanish port city of Bilbao. This B2B mega-event served as a stage for the presentation of the truck manufacturer’s extensive innovations and was intended to have a global impact. Every two days over six weeks, groups of 200 international press representatives and MAN dealers were guided through the various stages of the event.
This event was of central importance to MAN – and an extraordinary challenge for us. Numerous special features were implemented, including a heavy-duty deck, a tunnel running beneath the catwalk, and a complex, rotating public platform. The demands on planning, logistics, setup time, and material usage were particularly high.
#SimplyBig – A Major Construction Site of the Highest Class
We had four weeks to set up this mega-event. Before work began, we transported over 5,000 cubic meters of material to Bilbao – a logistical masterpiece.
- Welcome Area: The reception area, through which all visitors entered the event space, spanned the area of a quarter of a football field.
- Reveal Show: The 15,000 m² exhibition hall 6 of the BEC was completely converted to present the new MAN trucks on an impressive catwalk.
Thanks to our comprehensive 360° expertise, we were able to successfully meet the demanding requirements of this project.
#SimplySpecial – Challenges in Extraordinary Times
The event itself was still able to take place as planned despite the emerging coronavirus crisis. However, the virus had a significant impact on dismantling: Due to Spanish entry and quarantine restrictions, we were unable to dismantle the setup immediately after the event.
The entire setup remained in Bilbao for almost half a year. Only after intensive negotiations and a relaxation of regulations were we able to begin dismantling at the end of June.
A new beginning for e.w.enture “post-pandemic”
With the successful completion of this project, our project execution slowly gained momentum again, even after the Europe-wide lockdown. Thanks to our broad portfolio, we are already active beyond traditional trade fair and event construction and are planning other exciting projects.
We are proud to have implemented #SimplyMyTruck, probably Europe’s largest trade fair construction event this year, and to have demonstrated our expertise in planning and precise execution. We look forward to continuing to realize innovative and extraordinary projects in the future.
