MINI Brand Space Reboot 2024

In collaboration with the BMW Brand and Customer Institute and Yellow Design, e.w.enture GmbH successfully realized the “reboot” of the MINI Brand Space. Planning and construction execution were the core elements of our responsibilities. The latest version of the “MINI Brand Space Room” was developed as part of an updated brand positioning, requiring a comprehensive redesign of the space and the overall concept. This space combines brand training with a multisensory experience.