MINI – Brand Space Reboot

The MINI Brand Space Reboot 2024 sets new standards for the transformation of brand spaces into multisensory worlds of experience: In close collaboration with the BMW Brand and Customer Institute, Yellow Design, and conex GmbH, e.w.enture GmbH successfully implemented this visionary project. As part of the redesign of the MINI brand strategy, the existing Brand Space was completely redesigned. The goal was to create an environment that not only clearly and authentically communicates MINI's brand values, but also inspires with modern design and innovative technologies. The new space was to be both aesthetically pleasing and functional and future-oriented. e.w.enture GmbH took on two key tasks in the project that significantly influenced the success of the reboot: planning and execution. In close coordination with the brand managers, the company translated their vision into detailed, precise plans to ensure precise implementation and the highest quality standards. This meticulous planning enabled the seamless integration of design and functionality. e.w.enture GmbH also focused on high-quality construction. Particular attention was paid to the selection of first-class materials and meticulous craftsmanship. The result is a space that is both visually appealing and impressive in its practical usability. Attention to detail and a clear focus on functionality make the MINI Brand Space a place that strikes the perfect balance between aesthetics and practicality.