Porsche – IAA Lounge

Exclusive Porsche Lounge during the IAA – An unforgettable event above the rooftops of Munich. For the evening events during the IAA, far from the hustle and bustle of the trade fair, Porsche Germany created an exclusive lounge above the rooftops of Munich. World premieres and the "Dreamers Night" were celebrated at the "Hoch5" location, with more than 1,000 m² of space spread over two floors and a rooftop terrace with a rooftop bar. e.w.enture GmbH, with its usual high level of execution, assumed responsibility for the trade fair and event construction. Our tasks included the construction of a 22-meter-long, modern bar with a spectacular ceiling structure, as well as several custom-made vehicle platforms both indoors and outdoors. A special highlight of the event was the revolving stage used for the premiere of the Porsche Mission R. Our expertise in implementing sophisticated event and trade fair construction projects played a key role in making this extraordinary Porsche event an unforgettable experience for all guests.