MINI IAA 2021 #BIGLOVE

During the 2021 IAA Mobility show, MINI presented itself at various locations in Munich and, with the campaign #BIGLOVE, orchestrated the brand’s general mindset and concepts towards a sustainable mobility. At the MINI Pavilion on Lenbachplatz, located in the heart of the city, as well as at “Sugar Mountain”, an old concrete factory in Munich-Sendling, we were, for the most part, in charge of construction and remodelling as well as furnishing these locations.