MINI – IAA #BIGLOVE

MINI #BIGLOVE – An event for sustainable mobility at the IAA Mobility 2021. During the IAA Mobility 2021, MINI presented itself with the #BIGLOVE campaign at various locations in Munich, focusing on both the brand's stance and its concepts for sustainable mobility. e.w.enture GmbH handled large parts of the construction and renovation work, as well as the furnishing of the locations, including the MINI Pavilion at Lenbachplatz in the heart of the city and the "Sugar Mountain," a former concrete plant in Munich-Sendling. In the MINI Pavilion, we implemented numerous planning and construction elements: A large terrace outside created an inviting atmosphere, while the entire building wrap in the MINI "BIGLOVE" corporate design perfectly conveyed the brand image visually. In the main hall, we designed a reception area and a vehicle presentation with a coved ceiling and a high presentation wall. Furthermore, wall extensions were integrated to create presentation areas for the campaign content and optimally present it. This project impressively demonstrated how versatile and creative trade fair and event construction in Munich can be to present brand messages sustainably and effectively.