Mini – Int. Dealer Experience

International MINI Dealer Experience 2017: An unforgettable brand experience for the new MINI Countryman. The International MINI Dealer Experience 2017 in Munich was an exclusive, dynamic brand presentation celebrating the market launch of the new MINI Countryman (F60). Around 3,500 MINI dealers and sales staff from around the world participated. The focus was on test drives, interactive workshops, and vehicle presentations, bringing the F60 and the new MINI brand strategy to life in an impressive way. We were responsible for the detailed planning, logistics, and construction of the exhibition stand. With our logistical expertise and considerable effort, we developed five different locations and coordinated the entire infrastructure for setup and dismantling. We ensured that every detail was perfectly tailored to the event, ensuring a smooth process and an unforgettable experience. Our expertise in exhibition stand construction and event logistics played a key role in ensuring that the MINI Countryman brand presentation both convincingly showcased the latest product features and authentically conveyed the MINI brand values. The event was a thoroughly successful experience that brought the MINI philosophy to life in an impressive way.