MINI Brand Space Reboot 2024 – Precision in Interior Design Meets Brand Innovation
The MINI Brand Space Reboot 2024 impressively demonstrates how high-quality planning and first-class construction transform brand spaces into multisensory worlds of experience. e.w.enture GmbH realized this exciting project together with the BMW Brand and Customer Institute, Yellow Design, and conex GmbH.
A Space for the New MINI Brand World
As part of MINI’s updated brand strategy, the existing brand space was completely redesigned. The goal was to create an environment that clearly communicates the brand values and impresses with modern design and innovative technologies.
Our Project Services
e.w.enture GmbH took on two key tasks:
- Execution Planning:
We translated the brand managers’ vision into detailed plans to ensure precise implementation and the highest quality. - High-quality Construction:
With attention to detail, first-class materials, and a clear focus on functionality, we created a space that impresses both aesthetically and practically.
The Result: A New Dimension of the Brand Experience
The new MINI Brand Space is far more than a space – it is a world of experience that combines brand identity, training, and multi-sensory experiences. With state-of-the-art lighting and media technology, optimized acoustics, mechanical interior fittings, and the seamless integration of technological features, an impressive standard has been set.
Highlights at a Glance
- High-quality trade fair construction / interior design:
A perfect combination of design, functionality, and brand identity. - Innovative interior design:
Multisensory elements create an emotional connection to the MINI brand. - Precision in planning and implementation:
Excellent execution planning and detailed construction make the MINI Brand Space a highlight of modern brand spaces.
Into the future of brand spaces with us
This project once again underscores the strength of e.w.enture GmbH in the field of high-quality interior design and trade fair construction. Let’s realize your vision together – we are ready to showcase your brand!
