Kraiburg The Tire Cologne

With the support of the architectural firm Clemens Bachmann, we designed and built the trade fair stand for the Kraiburg company for the premiere event of The Tire Cologne. The concept of the 156 m² booth is based on a clear and functional organization. The geometric shape of the stand is based on the abstraction of a tire profile in gray and black shades. The products and logos in the foreground were perfectly staged by the dark background and thus formed the ideal symbiosis to the design-giving idea of the tire profile.