Electrifying Launch – MINI Electric in Rotterdam
At the beginning of July, it was “Full power ahead!” for e.w.enture. In the Dutch port city of Rotterdam, the BMW Group presented the first fully electric generation of the popular MINI with its signature go-kart feeling. For this extraordinary vehicle, we developed an impressive stage inside the Cruise Terminal: an over 120-meter-long and 4-meter-wide circular track, complemented by a spectacular 30-meter-long steep curve. The entire structural implementation was in the experienced hands of our team.
Perfection in Every Detail
The realization of this unique project demanded the utmost precision and expertise. Even in Munich, we experimented with various prototypes of the track to determine the optimal construction. Choosing the right surface was crucial: after extensive testing, we selected a durable black PVC covering, perfectly suited for the MINI Electric. The track markings were applied with high-quality SK film to ensure a uniform and flawless appearance.
Challenging Curves and More
In Rotterdam, we implemented the demanding 30-meter-long steep curve, specifically designed for the agile performance of the MINI Electric. The construction consisted of a stable base made of chipboard and multiplex panels, layered on a complex substructure before the final surface covering was applied.
But that was not all:
– We built a five-meter-high curved LED presentation wall, for which we were responsible for both the substructure and the cladding.
– The Board Member Office, including full furnishing, was also realized by us.
– In addition, we applied around 200 meters of digital print film to the terminal’s window façades, perfectly showcasing the MINI brand and its electric spirit.
An Electrifying Success
The event in Rotterdam was a complete success and highlighted the BMW Group’s innovation power and the MINI Electric’s energy. With our comprehensive planning, precise execution, and attention to detail, we created a stage that truly reflected the dynamics and spirit of the MINI Electric.
We are proud to have been part of this project and are already looking forward to the next challenges!
