Under the motto “Creating New Dimensions”, premium kitchen appliance manufacturer Miele invited selected guests to the Padiglione Visconti on Via Tortona in Milan as part of the Tortona Design Week. The event highlighted the art of modern cooking and showcased innovative high-end technologies and the latest products. Our team was entrusted with the set construction and the atmospheric design of the location to perfectly stage the presentation.
Room in Room – A futuristic spatial concept
The futuristic spatial design required a clear and impressive execution:
- Ceilings and floors were covered with hundreds of square meters of black fabric to create a unified and immersive atmosphere.
- The walls were finished with red LED tubes, adding accents that brought the space to life.
- The centerpiece of the exhibition was a 4x4x4 meter central cube, which we installed as a truss construction over three meters above the ceiling height. Directly beneath it, we built a furniture block with high-quality surfaces, where the highlight exhibits were stylishly showcased.
Miele Grazie – An atmospheric welcome
The entrance area was also designed by us with great attention to detail:
- Large-scale digital prints immediately captured visitors’ attention upon arrival.
- The portal, accreditation area, and tunnel were draped with several hundred square meters of black fabric, while a matching amount of black PVC flooring was laid to ensure a cohesive aesthetic.
A successful project
We say a heartfelt “Miele grazie” for allowing us to be part of this extraordinary project. The combination of premium design, technical precision, and an atmospheric spatial concept made this event a true highlight of the Tortona Design Week.
Come to the exhibition area – what can we do for you?
