Car2Go airport promotion

A German agency famous for attention-grabbing outdoor advertising wrapped several rental cars of the car-sharing service provider Car2Go in a sensational sheepskin at Munich Airport. The play on words with the two terms “sharen” and “scheren”, which sound the same in German, generated many laughs on site and ensured virality and great attention in social media. We were also involved in this project and took care of the structural execution of the promotional action.