BMW – X3 Presentation (IPV)

BMW X3 International Press Launch in Atlanta – An elegant temporary building for an exclusive event. For the International Press Launch (IPV) of the BMW X3 in Atlanta, we took on the structural planning and implementation of a temporary building that provided a stylish setting for the press presentation and the subsequent barbecue. A sturdy steel structure clad in drywall was built on the Painted Rock Farm. The design combined dark wood with modern furnishings, creating an appealing and functional atmosphere. The temporary building offered international journalists the ideal space for the launch of the BMW X3 and, at the same time, for a relaxed barbecue. Both aesthetic and practical requirements were considered to ensure an unforgettable event.