BMW – Test Days

BMW Test Days 2021 – Exclusive presentation at BMW M GmbH in Garching. In October 2021, BMW invited 120 national and international media representatives to the BMW Test Days at BMW M GmbH in Garching near Munich. For this high-profile event, e.w.enture GmbH handled the entire project implementation, from detailed planning to project management and construction. We designed and implemented various areas of the event, from the welcome area and external presentation to the main presentation room. This room was the centerpiece of the event and featured vehicle presentations presented on custom-made vehicle platforms. Complementary communication areas, created using high-quality wall structures, ensured an exclusive and brand-consistent presentation of the latest BMW models. The goal was to implement the agency's design concept structurally and create a coherent and high-quality overall experience. This included the design of the coffee bar, the lounge, two themed areas, and a workshop area, which together impressively underscored BMW's brand message and provided an ideal platform for discussions and presentations. Experience the impressive details of this event in our photo gallery.