BMW – R18 International Media Launch

"BMW R18 – Successful Presentation of the New Flagship from BMW Motorrad." The media launch of the new flagship of the BMW motorcycle fleet, the BMW R18, was originally scheduled to take place under the Californian sun in San Francisco. However, due to the global coronavirus pandemic, the presentation was relocated to Munich. The new luxury cruiser was finally presented to the global press in the impressive halls of BMW Classic. For this event, we handled the technical planning and construction of the event. Thanks to our precise execution, the originally planned world tour became a successful homecoming. With tailor-made solutions and high-quality staging, we impressively showcased the BMW R18 and the BMW Motorrad brand message. This project demonstrates how, with precise project management and high-quality execution, extraordinary presentations can be realized even under challenging conditions.