Equipment and event tools

Audi IAA Matrix Lounge Frankfurt

2015
Custom-built rooms for virtual effects – we realized a special kind of brand appearance for Audi in Frankfurt’s Westendpalais on the occasion of the IAA 2015. In addition to an exclusive vehicle presentation, an electric club was created, the Matrix PopUp Club, outfitted in futuristic design.
  • Project type: Equipment and event tools
  • Location: Westendpalais, Frankfurt
  • Client: Audi
  • Construction company: e.w.enture GmbH
  • Photographer: Audi
  • Size: ca. 1.000 sqm