#Instagram@GLOW – A Trade Fair Stand for the Digital Generation
The GLOW beauty fair, hosted by the drugstore chain DM, became the hotspot for influencers, followers, and social media fans. Well-known beauty vloggers like Dagi Bee and massive digital reach shaped the event in Stuttgart at the end of March. Our team had the honor of building an impressive pink trade fair stand for the social media platform Instagram—a stand that magnetically attracted influencers and turned us into true #Hashtag experts.
#HelloFanbase – The Stand as a Pink Insta-Dream
On the gallery level of Hall 1, we built a 261 m² trade fair stand in Instagram’s signature design. The setting, defined by over 220 m² of pink needle felt, quickly became a focal point for influencers and visitors alike. Countless live streams and content highlights emerged here, showcasing the latest trends in beauty and lifestyle.
The stand entrances were designed as 3x3x3 meter cubes with mirrored AluDibond surfaces, enhanced by an additional eye-catcher: 150 meters of string lights that bathed the booth in a glamorous glow and created a stunning entrance.
#RealBoothPower – Interactive Features for the Community
One of the stand’s main highlights was a large mirror wall, made with real mirror material, serving as the perfect selfie mirror for influencers. Additional interactive areas we realized included:
- Podiums with back walls for popular hashtag stations like the #GiphyBooth and the #FlyingMakeUpChair.
- Stylish photo walls that provided shareable content for Instagram and other platforms.
Thanks to these creative features, the stand became not just a place to experience but also the perfect stage for the digital community to share the latest beauty trends.
A Project with Radiance
We are proud to have been part of this extraordinary brand presence. The Instagram stand at GLOW Stuttgart once again demonstrated how trade fair concepts can blend creative design and interactive elements into an experience that bridges the digital and physical worlds.
Do you have a project or idea for a unique trade fair presence? Contact us—we are happy to support you in bringing it to life.
