{"id":16844,"date":"2025-09-19T10:09:12","date_gmt":"2025-09-19T08:09:12","guid":{"rendered":"https:\/\/e-w-enture.de\/?p=16844"},"modified":"2025-09-19T10:09:12","modified_gmt":"2025-09-19T08:09:12","slug":"bmw-m-clubhouse-iaa-2025","status":"publish","type":"post","link":"https:\/\/e-w-enture.de\/en\/bmw-m-clubhouse-iaa-2025\/","title":{"rendered":"BMW M &#8211; Clubhouse IAA 2025"},"content":{"rendered":"<p>BMW M Clubhouse \u2013 Pop-up experience at the IAA in Munich.<\/p>\n<p>Drinks, beats, and plenty of M power: With the BMW M Clubhouse, Munich&#8217;s city center was transformed into a true hotspot for everyone who celebrates the BMW M lifestyle during the IAA 2025. Gen M, Friends of the Brand, influencers, and content creators met at Goldberg Studios to enjoy the full brand experience, featuring exclusive DJ sets, creative photo ops, and legendary vehicles like the BMW M2 CS and the BMW M3 E30 in J\u00e4germeister livery. Even a world premiere was a must \u2013 the new BMW M Fragrance Collection provided the perfect scent for the performance.<\/p>\n<p>We at e.w.enture were responsible for the technical planning and the entire construction implementation, ensuring that the vision and concept resulted in a location that was perfectly staged and thought through down to the last detail. The result: a pop-up experience that made the BMW M spirit tangible \u2013 and demonstrated how event architecture and brand staging can go hand in hand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW M Clubhouse \u2013 Pop-up experience at the IAA in Munich. Drinks, beats, and plenty of M power: With the BMW M Clubhouse, Munich&#8217;s city center was transformed into a true hotspot for everyone who celebrates the BMW M lifestyle during the IAA 2025. Gen M, Friends of the Brand, influencers, and content creators met [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[49],"tags":[],"class_list":["post-16844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-construction","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW M - Clubhouse IAA 2025 - e.w.enture GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-w-enture.de\/en\/bmw-m-clubhouse-iaa-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW M - Clubhouse IAA 2025 - e.w.enture GmbH\" \/>\n<meta property=\"og:description\" content=\"BMW M Clubhouse \u2013 Pop-up experience at the IAA in Munich. 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