{"id":16145,"date":"2019-03-30T10:31:42","date_gmt":"2019-03-30T09:31:42","guid":{"rendered":"https:\/\/e-w-enture.de\/glow-2019-messe-in-stuttgart\/"},"modified":"2025-08-19T12:04:31","modified_gmt":"2025-08-19T10:04:31","slug":"instagramglow-a-trade-fair-stand-for-the-digital-generation","status":"publish","type":"post","link":"https:\/\/e-w-enture.de\/en\/instagramglow-a-trade-fair-stand-for-the-digital-generation\/","title":{"rendered":"#Instagram@GLOW \u2013 A trade fair stand for the digital generation"},"content":{"rendered":"<p><strong>#Instagram@GLOW \u2013 A Trade Fair Stand for the Digital Generation<\/strong><br \/>\nThe <strong>GLOW beauty fair<\/strong>, hosted by the drugstore chain DM, became the hotspot for influencers, followers, and social media fans. Well-known beauty vloggers like <strong>Dagi Bee<\/strong> and massive digital reach shaped the event in Stuttgart at the end of March. Our team had the honor of building an impressive pink trade fair stand for the social media platform <strong>Instagram<\/strong>\u2014a stand that magnetically attracted influencers and turned us into true #Hashtag experts.<\/p>\n<p><strong>#HelloFanbase \u2013 The Stand as a Pink Insta-Dream<\/strong><br \/>\nOn the gallery level of Hall 1, we built a <strong>261 m\u00b2 trade fair stand<\/strong> in Instagram\u2019s signature design. The setting, defined by <strong>over 220 m\u00b2 of pink needle felt<\/strong>, quickly became a focal point for influencers and visitors alike. Countless <strong>live streams<\/strong> and content highlights emerged here, showcasing the latest trends in <strong>beauty and lifestyle<\/strong>.<\/p>\n<p>The stand entrances were designed as <strong>3x3x3 meter cubes<\/strong> with mirrored <strong>AluDibond surfaces<\/strong>, enhanced by an additional eye-catcher: <strong>150 meters of string lights<\/strong> that bathed the booth in a glamorous glow and created a stunning entrance.<\/p>\n<p><strong>#RealBoothPower \u2013 Interactive Features for the Community<\/strong><br \/>\nOne of the stand\u2019s main highlights was a large <strong>mirror wall<\/strong>, made with real mirror material, serving as the perfect <strong>selfie mirror<\/strong> for influencers. Additional interactive areas we realized included:<\/p>\n<ul>\n<li><strong>Podiums with back walls<\/strong> for popular hashtag stations like the <strong>#GiphyBooth<\/strong> and the <strong>#FlyingMakeUpChair<\/strong>.<\/li>\n<li>Stylish <strong>photo walls<\/strong> that provided shareable content for Instagram and other platforms.<\/li>\n<\/ul>\n<p>Thanks to these creative features, the stand became not just a place to experience but also the perfect stage for the digital community to share the latest beauty trends.<\/p>\n<p><strong>A Project with Radiance<\/strong><br \/>\nWe are proud to have been part of this extraordinary brand presence. The Instagram stand at GLOW Stuttgart once again demonstrated how trade fair concepts can blend creative design and interactive elements into an experience that bridges the digital and physical worlds.<\/p>\n<p>Do you have a project or idea for a unique trade fair presence? <strong>Contact us<\/strong>\u2014we are happy to support you in bringing it to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#Instagram@GLOW \u2013 A Trade Fair Stand for the Digital Generation The GLOW beauty fair, hosted by the drugstore chain DM, became the hotspot for influencers, followers, and social media fans. Well-known beauty vloggers like Dagi Bee and massive digital reach shaped the event in Stuttgart at the end of March. Our team had the honor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-16145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#Instagram@GLOW \u2013 A trade fair stand for the digital generation - e.w.enture GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-w-enture.de\/glow-2019-messe-in-stuttgart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Instagram@GLOW \u2013 A trade fair stand for the digital generation - e.w.enture GmbH\" \/>\n<meta property=\"og:description\" content=\"#Instagram@GLOW \u2013 A Trade Fair Stand for the Digital Generation The GLOW beauty fair, hosted by the drugstore chain DM, became the hotspot for influencers, followers, and social media fans. 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