{"id":16133,"date":"2019-07-10T10:48:23","date_gmt":"2019-07-10T08:48:23","guid":{"rendered":"https:\/\/e-w-enture.de\/launch-mini-electric-cruise-terminal-rotterdam\/"},"modified":"2025-08-19T11:59:08","modified_gmt":"2025-08-19T09:59:08","slug":"electrifying-launch-mini-electric-in-rotterdam","status":"publish","type":"post","link":"https:\/\/e-w-enture.de\/en\/electrifying-launch-mini-electric-in-rotterdam\/","title":{"rendered":"Electrifying launch \u2013 MINI Electric in Rotterdam"},"content":{"rendered":"

Electrifying Launch \u2013 MINI Electric in Rotterdam<\/strong>
\nAt the beginning of July, it was \u201cFull power ahead!\u201d for e.w.enture<\/strong>. In the Dutch port city of Rotterdam<\/strong>, the BMW Group presented the first fully electric generation of the popular MINI with its signature go-kart feeling. For this extraordinary vehicle, we developed an impressive stage inside the Cruise Terminal<\/strong>: an over 120-meter-long and 4-meter-wide circular track<\/strong>, complemented by a spectacular 30-meter-long steep curve<\/strong>. The entire structural implementation was in the experienced hands of our team.<\/p>\n

Perfection in Every Detail<\/strong>
\nThe realization of this unique project demanded the utmost precision and expertise. Even in Munich, we experimented with various prototypes of the track to determine the optimal construction. Choosing the right surface was crucial: after extensive testing, we selected a durable black PVC covering<\/strong>, perfectly suited for the MINI Electric. The track markings were applied with high-quality SK film<\/strong> to ensure a uniform and flawless appearance.<\/p>\n

Challenging Curves and More<\/strong>
\nIn Rotterdam, we implemented the demanding 30-meter-long steep curve<\/strong>, specifically designed for the agile performance of the MINI Electric. The construction consisted of a stable base made of chipboard and multiplex panels, layered on a complex substructure before the final surface covering was applied.<\/p>\n

But that was not all:
\n– We built a five-meter-high curved LED presentation wall<\/strong>, for which we were responsible for both the substructure and the cladding.
\n– The Board Member Office<\/strong>, including full furnishing, was also realized by us.
\n– In addition, we applied around 200 meters of digital print film<\/strong> to the terminal\u2019s window fa\u00e7ades, perfectly showcasing the MINI brand and its electric spirit.<\/p>\n

An Electrifying Success<\/strong>
\nThe event in Rotterdam was a complete success and highlighted the BMW Group\u2019s innovation power and the MINI Electric\u2019s energy. With our comprehensive planning, precise execution, and attention to detail, we created a stage that truly reflected the dynamics and spirit of the MINI Electric.<\/p>\n

We are proud to have been part of this project and are already looking forward to the next challenges!<\/p>\n","protected":false},"excerpt":{"rendered":"

Electrifying Launch \u2013 MINI Electric in Rotterdam At the beginning of July, it was \u201cFull power ahead!\u201d for e.w.enture. In the Dutch port city of Rotterdam, the BMW Group presented the first fully electric generation of the popular MINI with its signature go-kart feeling. For this extraordinary vehicle, we developed an impressive stage inside the […]<\/p>\n","protected":false},"author":1,"featured_media":4129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-16133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","entry","has-media"],"acf":[],"yoast_head":"\nElectrifying launch \u2013 MINI Electric in Rotterdam - e.w.enture GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-w-enture.de\/launch-mini-electric-cruise-terminal-rotterdam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electrifying launch \u2013 MINI Electric in Rotterdam - e.w.enture GmbH\" \/>\n<meta property=\"og:description\" content=\"Electrifying Launch \u2013 MINI Electric in Rotterdam At the beginning of July, it was \u201cFull power ahead!\u201d for e.w.enture. 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