{"id":15847,"date":"2020-07-03T07:11:15","date_gmt":"2020-07-03T05:11:15","guid":{"rendered":"https:\/\/e-w-enture.de\/audi-iaa-matrix-lounge\/"},"modified":"2025-08-18T20:05:17","modified_gmt":"2025-08-18T18:05:17","slug":"audi-iaa-matrix-lounge","status":"publish","type":"post","link":"https:\/\/e-w-enture.de\/en\/audi-iaa-matrix-lounge\/","title":{"rendered":"Audi &#8211; IAA Matrix Lounge"},"content":{"rendered":"<p>&#8220;IAA 2015 \u2013 Audi at the Westendpalais: An Exceptional Brand Presence.&#8221;<br \/>\nFor the IAA 2015, we created an exceptional brand presence for Audi at Frankfurt&#8217;s Westendpalais. The exclusive vehicle presentation was the focal point of the event, but the futuristically designed Matrix Pop-Up Club also attracted attention. This innovative space, used for virtual effects, combined real-life construction with digital staging, impressively showcasing the Audi brand. 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