Volkswagen Group – Group Evening Geneva

Volkswagen Group – Group Evening Geneva 2008. As part of the 2008 Geneva Motor Show, the Volkswagen Group organized an exclusive group evening for the invited trade press on the eve of the trade fair. One day before the official opening of the IAA in Geneva, the group presented the world premieres of the respective brands and gave an outlook on future model generations and strategies. The event brought together managers, press representatives and international guests in an extraordinary ambience and was the brilliant start to the motor show. e.w.enture was responsible for the massive structural implementation - including specialist planning, production, assembly and dismantling as well as the entire logistics. With a continuous team strength of around 75-100 people, we worked on construction over a period of three weeks. Through precise planning, experienced project management and efficient processes, we ensured that architecture, brand staging and process meshed seamlessly. The result was an impressive brand appearance and a perfectly staged evening that impressively introduced the Volkswagen Group's launch at the 2008 Geneva Motor Show.