Texas Instruments – Electronica ´16

Texas Instruments – Innovative exhibition stand at electronica 2016. The tech ace from Texas: At electronica 2016 in Munich, we implemented an impressive exhibition stand for the American semiconductor manufacturer Texas Instruments for the first time. After prevailing against several competitors in a creative competition, we were responsible for both the design and the creative concept of the 240 m² exhibition stand. The stand's expressive ceiling design incorporated the simple geometric shape of the "white cube" and created a clear, striking aesthetic that underscored Texas Instruments' technological innovation. Beyond the planning and project management phases, we were also responsible for the high-quality and targeted implementation on site, ensuring that the exhibition stand met the highest standards.