Porsche AG – 24 Hours of Le Mans ’16

Porsche AG – 2016 Le Mans 24 Hours. At the legendary 2016 Le Mans 24 Hours, e.w.enture once again implemented several central brand and hospitality areas around the racetrack for Porsche AG as part of the existing framework agreement. In addition to the Porsche Hotel and Employee Camp, which were already presented separately, this year we also handled the planning, construction, and logistical implementation of the Porsche Hospitality (PEC), Porsche Curves, Porsche Forum, Porsche Pit Lounge, and Porsche Community Lounge. Using our experience in international event and trade fair construction, we designed these areas with functional, brand-specific, and architectural precision – from conception and implementation planning to production, assembly, and logistics coordination. Each location was implemented to meet the Porsche brand's high standards of quality, design, and efficiency, while also offering an exclusive visitor experience. Through close coordination with the customer and clear on-site project management, a consistent overall image emerged across all areas – a brand presentation that impressively reflected Porsche's performance, precision, and passion in the context of the 24 Hours of Le Mans.