Opel – Hessentag Event

Opel at Hessentag 2023 – A creative brand experience on extraordinary terrain. Hessentag, Germany's largest regional festival with over one million visitors, provided a special stage for an extraordinary project in 2023: On the Opel premises, we transformed two vacant halls into an impressive brand experience. With creative use of sea freight containers, we created a unique ambiance. The containers were converted into a stylish café, served as kiosks, and as a backdrop for media productions. Among the striking installations, iconic Opel models took center stage at the exhibition and thrilled visitors. We were responsible for the implementation, detailed planning, logistics, and setup and dismantling. We transformed a functional space into a unique experience landscape that perfectly reflected Opel's brand values and made the event an unforgettable experience for visitors.