Mini – World premiere of the MINI ELECTRIC

World premiere of the Mini Electric – An electrifying event in Rotterdam. In July 2019, the BMW Group unveiled the new Mini Electric in the Dutch port city of Rotterdam – an electrifying event that focused on both innovation and driving dynamics. e.w.enture GmbH was responsible not only for the construction, but also for the detailed planning and logistics. We delivered a tailor-made stage, including all graphics, and created a spectacular, over 120-meter-long oval track with a 30-meter-long banked curve. This exceptional infrastructure ensured that the exciting driving experience and innovative technology of the Mini Electric were perfectly showcased. The world premiere of the first Mini Electric vehicle was a resounding success and helped further establish the BMW Group as a pioneer in sustainable mobility.