Mini – MINI Awards

"MINI Awards 2015 – Oscar-worthy performance at the E-Werk Berlin." "And the winner is..." was the cry at the end of February, not only in Hollywood but also in Berlin. The BMW Group invited its top dealers to the historic E-Werk to present the 2015 MINI Awards in a celebratory ceremony. But before the awards were presented, our e.w.enture team delivered an impressive performance, transforming the old E-Werk into a cinematic backdrop. We implemented the agency's creative concept and handled the entire execution planning, fit-out, and logistics. Using creative design elements and state-of-the-art technology, we showcased the historic building and created a breathtaking atmosphere that perfectly matched the event's appeal. From setup to tear-down, we ensured that every phase of the event ran smoothly and that guests could enjoy the gala to the fullest. The result was an unforgettable event that perfectly reflected both the MINI brand identity and the glamour of the awards ceremony.