e.w.enture

Miele Milano 2018

Cooking in new dimensions
“Creating New Dimensions” – that is the name of the event at the Padiglione Visconti in Via Tortona in Milan, to which the Miele company invited selected visitors last month. As part of the “Tortona Design Week”, the kitchen appliance manufacturer focused on the art of modern cooking and presented the latest products and high-end technologies. We took care of the set construction and the atmospheric expansion of the location in advance.

Room in Room
In order to bring out the impressive effect of the futuristic room concept, we covered the ceilings and floors with very, very much black fabric and finalized the wall covering with red LED tubes. We installed the heart of the exhibition, a 4x4x4 meter center cube, as a truss construction at a ceiling height of over three meters. Directly below it, we set up a block of furniture with high-quality surfaces to present the highlight exhibits.

Miele Grazie
We applied large-scale digital printing in the entrance area. We also covered the portal, accreditation area and tunnel with several hundred square meters of black fabric and laid almost the same amount of black PVC flooring. We say a warm “Miele grazie” that we were allowed to be part of this special project.

come to the exhibition area – what can we do for you?

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