MAN – Central Launch Event

#SimplyMyTruck – MAN impresses with major event in Bilbao. From February 11 to March 25, 2020, MAN made an impressive statement at the Bilbao Exhibition Centre with the #SimplyMyTruck event. This B2B mega-event showcased the truck manufacturer's latest innovations to the international press and MAN dealers. Every two days, 200 guests were guided through the event's stations. The project presented an extraordinary challenge for e.w.enture. We implemented several special features, including a heavy-duty deck, a tunnel under the catwalk, and a complex, rotating platform. With only four weeks of construction time and over 5,000 cubic meters of material, the logistical feat was enormous. The 15,000 m² exhibition hall 6 was completely converted to showcase the new MAN trucks on an impressive catwalk. Thanks to our 360° expertise, we mastered all requirements with flying colors. Despite the coronavirus pandemic, the event was able to go ahead as planned. However, dismantling was delayed due to travel and quarantine restrictions and only began in June 2020. #SimplyMyTruck was not only a milestone for MAN, but also a key project for us, further strengthening our reputation in the trade fair construction and logistics sectors. We look forward to continuing to realize innovative projects in the future.