Lucid Motors – IAA Mobility 2025

Lucid Motors sets new standards: Lucid’s booth impresses at IAA Mobility 2025. Munich – On September 9, Californian electric vehicle manufacturer Lucid Motors presented one of the most spectacular exhibition stands at IAA Mobility 2025 in the historic Brunnenhof courtyard of the Residenz. Lucid’s booth combined modern architecture with sustainable materials across 350 square meters to create an impressive, superlative brand presentation. Particularly eye-catching was the vehicle placement on the asymmetrical roof surface, fitted out inside with custom-made ceiling systems and accompanied by matching desert flora, which emphasized the open character of the stand. The structure, which was over seven meters high, was completed in just six days – a logistical masterpiece considering the sensitive conditions in the listed residential area. The concept was designed by Avantgarde Munich and implemented by e.w.enture GmbH, which was responsible for planning, production, and construction. Lucid’s booth was not only an architectural exclamation mark thanks to its visionary design, but also a strong statement on sustainability through the use of high-quality, resource-saving materials. The presentation clearly demonstrated how Lucid Motors is positioning itself as a premium and luxury brand in the electric vehicle segment – innovative, sustainable, and with a clear vision for the future of mobility.