KRAIBURG – The Tire Cologne

"Kraiburg – Innovative Tire Tread Pattern at The Tire Cologne 2018." A creative presentation that made an impression: At the premiere of The Tire Cologne 2018, e.w.enture GmbH prevailed in a competition and took over the design and implementation of Kraiburg's 156 m² exhibition stand. The concept impressed with its clean lines and functional organization. The geometric shape of the stand abstracted the tire tread pattern and skillfully showcased it in elegant shades of gray and black. The dark background provided the perfect backdrop for bringing the products and logos to the forefront. This created a striking symbiosis between the tire tread pattern design and optimal product presentation. e.w.enture GmbH was responsible for the exhibition stand construction concept, planning, project management, and construction implementation. With our expertise, we ensured that Kraiburg's brand message was conveyed impressively and sustainably at the trade fair. Explore the project's photo gallery and be inspired by the creative implementation!