Kaufland – Green Week

International Green Week 2025 – Kaufland at the Adventure Farm. The International Green Week in Berlin is one of the world's most important trade fairs for food, agriculture, and horticulture. From January 17 to 26, 2025, Kaufland presented itself at the Adventure Farm with a modular, sustainable, and well-thought-out 150-square-meter booth. The focus was on climate protection, regionality, healthy nutrition, and animal welfare. Interactive elements such as a donation bike, with which visitors cycled to raise over €15,000 for charitable projects, a quiz bike, and a virtual Kaufland store brought the event to life. The program was complemented by keynote speeches, workshops, and stage talks in which Kaufland experts discussed current challenges with politicians, associations, and companies. The booth offered a clear structure based on the areas of environment, animals, and people, combined with educational content, interaction, and a lounge for exchange and encounters. This made sustainability not only informative, but also emotionally and playfully accessible. From planning and project management to high-quality implementation, e.w.enture GmbH was responsible for all phases of the project, ensuring that Kaufland's presence at the 2025 Green Week was presented in an impressive and sustainable manner.