IQOS – TFWA World Exhibition & Conference

IQOS Product Campaign – TFWA World Exhibition & Conference 2016 in Cannes. The renowned TFWA World Exhibition & Conference took place from October 2nd to 7th, 2016, at the Palais des Festivals in Cannes. A large-scale product campaign was staged for IQOS's international presence, presenting the brand's world to visitors at the highest level. We, e.w.enture GmbH, were responsible for the high-quality room-in-room interior design on an area of ​​approximately 500 m². This included the production and integration of displays and exhibits, the implementation of elegant meeting rooms with smoked glass elements, and the floor and ceiling construction in close coordination with the product manufacturers. With precise planning, meticulous attention to detail, and our expertise in international trade fair construction, we were able to create an exclusive presentation space that perfectly combined functionality, design, and brand identity. The result was a trade fair presentation that impressively underlined the innovative power of IQOS and attracted considerable attention at the TFWA World Exhibition & Conference.