IAA – Open Space Citizens Lab

IAA Citizens Lab – Dialogue Space at Munich's Marienplatz. How will we move through the city tomorrow? Which technologies are changing our mobility – and how can citizens be actively involved in this process? With the IAA Citizens Lab, Marienplatz in the heart of Munich became an open forum for exchange, inspiration, and participation during the IAA 2025. Between interactive exhibitions, creative workshops, and exciting talks, citizens, scientists, politicians, and business people came together to discuss the mobility of the future. Whether through having a say, helping to shape it, or co-discovering it – the future became tangible, vibrant, and accessible to all age groups. At e.w.enture, we were responsible for the specialist planning, partial productions, and professional setup and dismantling, including logistics. Located right in the center of Munich, we ensured a smooth implementation that underscored the special character of the event and transformed Marienplatz into a place for dialogue and encounters. The result: an inspiring event format that brought the vision of connected, sustainable, and inclusive mobility into the heart of urban society.