GLOW 2019 trade fair in Stuttgart

#Instagram @ GLOW
Influencer! Followers! Teens! Extreme digital reach and beauty vlog celebrities like Dagi Bee herself (!) Shaped the events at the GLOW beauty fair. It was organized by the drugstore chain DM in Stuttgart at the end of March. Our team built a pink booth for the ultra-popular social media platform Instagram – and automatically transformed themselves into native hashtagologists at the event.

We built the 261 m² “Insta” exhibition stand on the gallery on the upper floor of Hall 1. Its pink dream backdrop with over 220 m² of pink needle felt attracted “GLOW PROS” and influencers as a magnet. Because from here they * share * with their vlog and blog communities * freshen * live content around the hottest trend topics from beauty and lifestyle. We manufactured the entrance portals of the Insta exhibition stand as 3x3x3 meter cubes with an AluDibond mirror surface plus 150 linear meters of fairy lights.

Sooo awesome: The Glow Pros used a large mirror wall with a real mirror that was built by us as a “selfie mirror”. We also realized further platforms with self-standing back walls for a #GiphyBooth, the #FlyingMakeUpChair and other #PhotoWalls. Despite all the language confusion, we were really * extreeeeme * happy about this beautiful brand project and about the extraterrestrial contact with all the wonderful aliens. Contact us if you need support in realizing your individual trade fair presence. And here you can see the #GlowFootage.

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