Project

Miele – “Creating New Dimensions”

2018

Miele – “Creating New Dimensions”

Miele at Tortona Design Week – Cooking in New Dimensions. As part of Tortona Design Week in Milan, Miele presented the event "Creating New Dimensions" at the Padiglione Visconti on Via Tortona. The focus was on the art of modern cooking, and selected visitors were given insights into the innovative possibilities of the Dialog Oven. An immersive 360° multimedia installation offered guests an atmospheric culinary journey and became one of the top attractions of Milan Design Week. As e.w.enture GmbH, we were responsible for the detailed planning and high-quality implementation of this impressive live cooking installation, the entrance area, the showroom, and the entire exterior branding. With our expertise, we ensured that not only the interiors but also the exterior facade perfectly conveyed the message of innovation and exclusivity. Our attention to detail and our commitment to quality made this event a highlight that appealed to all the senses, not only culinary but also visually.

Miele

Client

Event construction

Service

2018

Year

900 m²

Area

adhoc engineering GmbH | e.w.enture GmbH

Project management

Milan

City