“Challenge Your Perception” – Exhibition route Chemnitz

ZADA e.V. – Pilot Exhibition "Challenge Your Perception" in Chemnitz. As part of the European Capital of Culture 2025 program, the pilot exhibition "Challenge Your Perception" was officially opened in Chemnitz on September 1, 2025. The venue was Hall C0 in the Wirkbau, a historic industrial site now used as a central meeting place for art and culture. Initiated by ZADA e.V., the exhibition is part of a pilot project that explores social categorization mechanisms, prejudices, stereotypes, and the impact of fake news and conspiracy theories. In three thematic areas, artistic installations, performative contributions, and multimedia formats create an immersive environment that invites visitors to critically examine their perceptions and adopt new perspectives. Under the guiding principle "Experience. Recognize. Change," a space is created that promotes social cohesion and encourages open dialogue about democracy and diversity. e.w.enture GmbH was responsible for the event construction, delivering the usual high quality. Our task included the tailor-made design of the exhibition spaces and the creation of an atmospheric setting that optimally supported the project's content and offered visitors a unique experience. With our expertise, we played a key role in ensuring that "Challenge Your Perception" was perceived not just as an exhibition, but as a sustainable experiential space – a key component in the program of Chemnitz 2025, the European Capital of Culture.