Byton – European premiere Design Week

Byton European Premiere – A Futuristic Trade Fair Highlight at Milan Design Week. As part of Milan Design Week, the German-Chinese electric car startup Byton celebrated the European premiere of its electric vehicle. The innovative vehicle naturally took center stage throughout the entire presentation. We implemented the creative design concept and showcased the vehicle in a targeted manner. Around 7,000 meters of string were strung in precise geometric shapes and striking slogans that symbolized both the vehicle's pioneering technology and Byton's vision. This creative spatial design enhanced the futuristic appeal of the electric car and captured the attention of visitors. Using tailor-made exhibition stand construction solutions, we created a minimalist yet impressive backdrop that perfectly matched Byton's innovation and vision.