BMW Welt – BMWi Refresh

BMW Welt – The Future You Can Touch: Relaunch of the BMW i Area. At the turn of the year 2024/2025, the BMW i area at BMW Welt Munich received a comprehensive update. The goal was to reimagine the visionary direction of the BMW i brand architecturally and atmospherically, providing visitors with an even more impressive brand experience. We, e.w.enture GmbH, were responsible for the structural implementation as well as the selection and integration of the furnishings for the lounge and presentation areas. The focus was on high-quality materials, precise workmanship, and an overall concept that harmoniously combines design, functionality, and brand identity. With this project, we were able to demonstrate our expertise in interior design, event, and trade fair construction in Munich and demonstrate that brand architecture not only works, but also inspires.