BMW – THE NEXT 100 YEARS

BMW Group 100th Anniversary – A spectacular production at Munich's Olympiahalle. To mark the 100th anniversary of the BMW Group, the company hosted a visionary event at Munich's Olympiahalle, captivating over 2,000 guests and featuring a worldwide live stream. The event, which featured the world premiere of the BMW VISION NEXT 100, combined cutting-edge technology with interactive performances and multi-screen projections, setting new standards for brand events. e.w.enture GmbH handled the detailed planning, project management, and construction of the stage and the entire set design. Particularly impressive was the seamless integration into the overall technical concept, which, with 149 projectors and a total projection area of 4,000 m², created a unique visual experience. Moving spherical lights and a perfectly coordinated production contributed to an unforgettable atmosphere and made the event a highlight in BMW's history.