BMW – Product and Brand Experience

BMW Product and Brand Experience (PBE) 2017 in Barcelona – Tailor-made implementation for the new BMW 5 Series. The BMW Product and Brand Experience (PBE) 2017 in Barcelona focused on the presentation of the new BMW 5 Series (G30), whose market launch took place in February 2017. As the responsible exhibition stand builder, we handled the entire exhibition construction, execution planning, and logistics of the event. For the driving experience on the racetrack at Parcmotor Castelloli, we designed 32 high-quality workshop rooms from the race pits, reflecting BMW's innovative brand value and enabling intensive training. We also erected a temporary building that created a lunch area with a spacious terrace, furniture, and refreshment stations. At the Centre de Convencions Internacional de Barcelona (CCIB), we implemented stages, show podiums, and grandstands that enhanced the event both functionally and visually. The coffee stop at the historic Cas Lotja del Mar was also equipped with vehicle platforms, furniture, and communication walls. For the exclusive evening event at Cas Lotja del Mar, we implemented an elaborate LED bar, designer furniture, a show stage, vehicle platforms, and communication walls to create an outstanding atmosphere. With our expertise in trade fair construction, event construction, and international logistics management, we played a key role in presenting BMW at the highest level and strengthening its brand identity.