BMW – iPure Impulse Days

BMW i Pure Impulse Day & Scenic Drive 2019. The BMW i Pure Impulse Day 2019 was all about innovation, driving pleasure, and international exchange. At the Fürstenfeld Hotel in Fürstenfeldbruck, guests from eleven countries were welcomed in style by a BMW i3 Roadside Edition. The weekend began with test drives of selected BMW models such as the BMW 8, BMW 7 PHEV, BMW Z4, and BMW X7. Those seeking a more relaxed experience could explore the idyllic surroundings or visit the historic Fürstenfeldbruck Monastery. After a welcome from Isabel Theissen and Dr. Peter Henrich (BMW i / BMW Product Management), participants enjoyed an exclusive dinner at the Fürstenfeld Restaurant, known for its regional organic cuisine. One of the major highlights awaited on Saturday: the Scenic Drive. The BMW i8 took them through picturesque Upper Bavaria to Lake Chiemsee. After a ferry ride to Herreninsel, guests enjoyed a traditional Bavarian lunch in the castle restaurant of the royal complex. The evening was all about the future: Dr. Robert Irlinger (Head of BMW i) and Kai Langer (Head of Design BMW i) presented the BMW Vision iNEXT and the latest developments of the BMW i brand. The festive event concluded with a stylish gala dinner and a lively after-party with a live DJ and saxophonist. We, e.w.enture GmbH, were responsible for the construction, equipment, logistics, and setup and dismantling. With our many years of experience in event construction in Munich and Upper Bavaria, we ensured a smooth process and a setting that perfectly showcased BMW's innovative strength.