BMW – 6 Series Gran Coupe Int. Media Launch (IPV)

BMW 6 Series Gran Coupé (IPV) – International Media Launch 2012, Sicily. For the international press presentation of the new BMW 6 Series Gran Coupé, a closed cinema hall with large folding doors was transformed into an open pavilion with spectacular views of the sea – perfectly timed for sunset. The event took place at the Rocco Forte Verdura Golf & Spa Resort in Sciacca, Sicily, and became an impressive showcase for design, dynamism, and elegance. As part of a two-day program, around 400 international journalists, divided into eight groups, experienced the new BMW 6 Series Gran Coupé in all its facets – with a press conference, test drives along the Sicilian coast, and individual discussions with product experts. The starting and return points were Palermo Airport, where the BMW Welcome Lounge and vehicle collection point were set up. e.w.enture was responsible for the construction implementation, specialist planning, production, construction management, assembly and dismantling, and all on-site logistics. With precise organization, high design standards, and international project experience, we ensured that architecture, staging, and processes meshed perfectly – for an impressive media launch that impressively showcased the design philosophy of the BMW 6 Series Gran Coupé.