BMW – 50 Jahre Skyscraper

50 Years of the BMW Four-Cylinder – An Anniversary at BMW Welt Munich. In the summer of 2022, the BMW Group celebrated the 50th anniversary of its iconic BMW Four-Cylinder Tower – one of Munich's most recognizable landmarks and the headquarters of BMW AG. This architectural masterpiece, designed by Karl Schwanzer in 1972, impresses with its futuristic form, symbolizing the cross-section of a four-cylinder engine. At 101 meters high, the building is considered an outstanding example of modern engineering and architecture. For this significant anniversary, e.w.enture GmbH was responsible for the detailed planning and construction of the stage and exhibition area on almost 2,000 m² at BMW Welt Munich. The exhibition impressively combined historical insights into the creation of the four-cylinder tower with modern presentations that presented BMW's visions for the future. Our team oversaw the entire construction and furnishing of the event, ensuring the space honored BMW's history and innovative strength in equal measure. The event was rounded off with a high-profile celebration featuring guests from politics, business, and society, who highlighted the significance of the BMW four-cylinder as a symbol of innovation and progress in the automotive industry.