Audi – IAA Matrix Lounge

"IAA 2015 – Audi at the Westendpalais: An Exceptional Brand Presence." For the IAA 2015, we created an exceptional brand presence for Audi at Frankfurt's Westendpalais. The exclusive vehicle presentation was the focal point of the event, but the futuristically designed Matrix Pop-Up Club also attracted attention. This innovative space, used for virtual effects, combined real-life construction with digital staging, impressively showcasing the Audi brand. We were responsible for the entire construction implementation of the project, including detailed planning, project management, and logistics. Our expertise ensured that the demanding installation was carried out smoothly and efficiently.