Audi – Audi City Berlin

Architectural prelude – Temporary pavilion for Audi City Berlin. For the ceremonial opening of Audi City Berlin on February 4, 2014, e.w.enture GmbH created an extraordinary temporary entrance area in the form of a polygonal pavilion. The unique basic shape, with varying angles and a rising height of approximately 330 to 360 centimeters, gave the structure a striking yet dynamic effect. The temporarily erected pavilion served as the architectural prelude to the new Audi City and impressively reflected Audi's brand values ​​of precision, innovation, and design quality. From planning through construction to implementation, a high-quality, functional, and visually striking building was created that, despite its temporary use, met the brand's high design standards. A project that demonstrates how temporary architecture and brand staging can merge into a clear, powerful presence – right in the heart of Berlin.