Allianz – Formula E World Championship

Global Project Management: Allianz SE x Formula E. Formula E is the leading international electric racing series and the world's first climate-neutral sports series. With 16 races in 10 global cities on four continents, it combines cutting-edge technology, sustainability, and motorsport in an innovative format. A striking stand concept was developed for Allianz SE for the 8th season, combining the demands of modern brand presentation with environmental awareness. Our task was technical implementation and international project management. Together with a creative agency, we implemented the stand concept at selected race venues, including Diriyah, Mexico City, London, Berlin, and Rome. We handled the entire logistics coordination, including air and sea freight, customs clearance, and transport management. We were also responsible for on-site setup and dismantling, in close coordination with local partners. Through these services, we ensured that the concept was reliably implemented in all cities and that the Allianz brand was presented with a consistent global presence.