Project

Audi – Internal. Press presentation A8

2013

Audi – Internal. Press presentation A8

The new Audi A8 – premiere for the international press. The international press presentation of the new Audi A8 took place in Düsseldorf and Neuss from October 16th to 30th, 2013. Around 60 international journalists were welcomed every day and were able to experience the new model on selected test tracks. The event included several locations: the Wöllhaf Conference and Banquet Center at Düsseldorf Airport for briefing and snacks, the P12 parking lot for vehicle handover, the Langen Foundation as a central presentation and exhibit area, and the Hyatt Regency Hotel in Düsseldorf's Medienhafen for dinner and overnight stay. A fully equipped mechanic's garage has also been set up in the QPark Media Harbor. As part of service phases 5-9 (execution planning, preparation and participation in awarding, object monitoring and documentation), e.w.enture took over the structural and logistical implementation of the various stations - from planning and coordination through construction and dismantling to equipment, branding and technical integration. With precise organization and high quality standards, we ensured that design, brand and driving experience meshed perfectly - for a smooth process and an impressive presentation of the new Audi A8.

Audi AG

Client

Event construction

Service

2013

Year

350 m²

Area

e.w.enture GmbH

Project management

Dusseldorf

City